By default, after you install an app, only users with the Owner role can access it. To allow other subscription users to access the app:
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Grant permission to access the app to a certain user group in Users > User Roles.
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Be sure to add users of your choice to the group.
Once you allow users to access the app, a link to the app appears on their Websites & Domains page under the name of the corresponding website. Note that you can control app access only for user groups, so you should either modify the permissions of an existing group or create a new one, and then assign users to it.
